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5 quickservice restaurants that are doing Facebook right

It’s easy to include Facebook in your marketing plan. The hard part is making it work for your business. You want your Facebook page to be engaging, informative and entertaining. You want your...

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Meet the rock-star brands of social recruiting

We’ve all seen how social media can engage customers and employees, but many companies forget about job-seekers, who now conduct most of their job searches online. Innovative brands are reaching out to...

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Restaurant Social Media Index closes in on 50 million restaurant consumers

We’re a bit late to announce our RSMI Q1 2013 data, but rest assured, the numbers are in! Before we dive into the Top 10 of the Top 250 Overall Brands, we’re excited to announce that this quarter is...

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Q2 top social restaurant brands rocking mobile and location

The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2. The RSMI currently tracks 52 Million Social Restaurant Consumers...

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Chipotle replaces Taco Bell as top social brand

For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however,...

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2 big brands fall off RSMI Top 10 rankings, replaced by new contenders

The Q4 2013 Restaurant Social Media Index (RSMI) data is officially in, and, as usual, there are quite a few notable brands that have shifted in the rankings. Back in Q3, we reported that Chipotle...

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Creating the next “it” food: The rise of limited time offerings

How operators are turning long lines, secret menus, and limited quantities into marketing opportunities Since Chef Dominique Ansel released his croissant-doughnut hybrid last year, operators and...

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The fall of Chipotle & Taco Bell brings a “Fresh” leader to No. 1 in RSMI Q1...

Looking back at data from the Restaurant Social Media Index (RSMI) over the past year, it has become obvious that Taco Bell and Chipotle are top runners on social. The “Live Mas” brand claimed No. 1...

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The 2nd annual RIZMYS finalists announced

The 2nd Annual RIZMYs Awards are quickly approaching! Again, the ceremony will be held at the at FSTEC NexGen conference, taking place in New Orleans on September 22nd. The RIZMYs return after a...

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Top 10: CPG targets millennials, Taco Bell’s alcohol service and more in this...

This week, we were given a look inside Taco Bell’s first location to serve alcohol, which could perhaps be a sign of things to come with fast-casual restaurants; in August, we saw Starbucks starting...

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